Virtual Production Tech
The common virtual production technology stack uses a few technologies that were originally designed for other uses, which have been duct-taped and stapled together into a film studio.
Instead, Immersion Room is taking one technology at a time and rebuilding them to be filmmaker-first, and filmmaker-only. This allows us to deliver industry leading features and specifications, while also being easier to use and more affordable. Our studio is able to take advantage of these advances to offer world-class virtual production services at approchable prices.
In recognition of our efforts, our VP platform
Axiom
was recently investigated by the Academy for a scientific and technical Oscar!
But we've really only just started; there is much more we can and will do to improve the state of the art. Our R&D team is passionate about pushing the limits of what VP technology can do for you, and our service team uses our level of technological control to solve VP challenges so you can focus on storytelling.
VP Services
What does this mean for the virtual production studio customer?
Camera Flexibility
Whatever camera you want to shoot with, our stage will work for you.
While we prefer to have genlock, we're able to synchronize our wall to your camera without it. While we prefer global shutters, we have fine control over the internals of our LED wall to support the rolling shutters of industry leading cameras such as the ARRI 35.
We have specific operating modes for still photography, which comes with its own timing concerns.
Some productions have even shot on action cameras and phones!
Off-speed
Framerates and refresh rates won't stand in the way of your creative choices in our studio.
We tune the very fine timing controls of the LED wall to your photographic needs, to give you those slow-mo moments.
While various trade-off apply at different speeds, we've shot on our wall at 960Hz!
Multi-scene & Multi-camera
Since we're forcing the perspective for the point of view of the camera, it seems impossible to have multiple cameras shooting at the same time. But we're able to overcrank the LED wall to display multiple feeds; multiple cameras can shoot backgrounds created just for them!
We can use the same technique to shoot multiple backgrounds or multiple light setups with a single camera. Shoot your beauty pass and a green screen at the same time to help with elaborate VFX work. Shoot multiple light passes to combine in post for otherwise impossible lighting effects.
Designed Failure Modes
We understand that a film set is a uniquely demanding environment, and how expensive downtime can be. Unfortunately, we also live in a world where technology fails.
We would love to say everything works 100% of the time, but we'd be lying.
Our studio and pipeline is designed so that when it fails it does so in a way that is minimally disruptive. In 4 years of offering studio services, our longer downtime measured 45 minutes, and only happened once.
VP Tech Licensing
Our virtual production platform
Axiom
is part LED processor, part media server, and part real-time compositor.
Free of the burden of design decisions made for different industries, and free of the barriers between stages of the image handling pipeline, we have built a filmmaker-first and filmmaker-only platform for virtual production. That platform better meets the needs of filmmakers by being extremely flexible, as performant as you build the infrastructure for, and relatively inexpensive.
We are on a mission to make functional VP accessible, so it can have a greater impact by reaching more storytellers. With lower overhead costs, we can pass on savings to our clients, enabling a larger market of filmmakers to use it.
Design Ethos
Our LED processor software runs on readily available consumer computing and networking systems.
We use consumer capture cards, network cards, GPUs, etc., in the LED processor host. This allows studios to build as much or as little capacity as they need, and incrementally improve it as necessary while keeping the costs down.
We support more specialized equipment, such as 200Gb networking, to push your setup even further.
